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Another class of techniques known as black hat SEO or spamdexing uses methods such as link farms keyword stuffing and article spinning that degrade both the relevance of search results and the quality of userexperience with search engines. As an Internet marketing strategy SEO considers how search engines work and what people search for. In general the earlier or higher on the page and more frequently a site appears in the search results list the more visitors it will receive from the search engine.

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